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Change by design : how design thinking transforms organizations and inspires innovation. Summary. Preview this item
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Change by design : how design thinking transforms organizations and inspires innovation. Summary.

Author: Tim Brown, (Writer on industrial design).; Soundview Executive Book Summaries.
Publisher: [Concordville, Pa.] : Soundview Executive Book Summaries ; [Norwood, Mass.] : [Distributed by Books24x7.com], ©2010.
Edition/Format:   eBook : Document : English
Summary:

Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. This book introduces the  Read more...

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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tim Brown, (Writer on industrial design).; Soundview Executive Book Summaries.
OCLC Number: 687748309
Description: 1 online resource
Contents: Getting under your skin, or, How design thinking is about more than style --
Converting need into demand, or, Putting people first --
A mental matrix, or, "These people have no process!" --
Building to think, or, The power of prototyping --
Returning to the surface, or, The design of experiences --
Spreading the message, or, The importance of storytelling --
Design thinking meets the corporation, or, Teaching to fish --
The new social contract, or, We're all in this together --
Design activism, or, Inspiring solutions with global potential --
Designing tomorrow--today.
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"Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as Read more...

 
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